How an international dessert chain turned walk-in guests into a permanent fan base
See how a popular quick-service dessert brand used simple, delightful mini-game to connect directly with their counter traffic, instantly turning anonymous diners into regular repeat business.
Walk-in traffic was strong, but the experience stopped at the counter.
Guests walk up to the counter, buy a delicious treat and walk out. The team was slammed making great food, but had absolutely no way of knowing who their best local customers were, or how to invite them back next week.
Zero data collected from hundreds of daily walk-in visitors. Relying too much on third-party delivery apps that charge big fees. No direct way to tell real-life customers about new menu items. Boring customer feedback forms that diners simply ignored.
A smarter in-store loop that felt fun for guests and useful for the team.
The activation had to blend experience, data, and retention into a single flow.
Create an easy way to verify and save customer details on the spot.
Change anonymous counter visits into an owned database.
Make it fun and natural for guests to share their contact details.
Protect restaurant profits from random discount codes.
Bring weekend crowds back into the store on slow weekdays.
The experience was built around a simple loop: engage, collect, reward, and bring guests back.
Instead of asking customers to fill out an unexciting survey, the brand used tossdown to launch quick, halloween-themed digital spin-wheel that could easily be opened on the browser.
Guest Enters The Branch
The guest steps into the store and spots a quick reason to engage.
Scans QR Code On The Counter
A simple counter prompt sends them straight into the experience.
Types Name & Phone Number
Basic contact details are captured before the game begins.
Plays Branded Mini-Game
A fun Halloween spin-wheel keeps the visit playful and memorable.
Wins Unique Coupon Code
Each spin unlocks a one-time reward tied to the visit.
Redeems via Minimum Spend
The prize is redeemed with a minimum spend to protect margin.
Becomes a CRM Member
The guest enters the brand's CRM for future outreach and repeat visits.
The campaign used simple, high-performing tools built right into the tossdown platform
Built to work together, these tools made the gamified experience feel quick for guests and practical for the restaurant team.
Spin-to-Win Wheels
Fun, interactive mobile game that drives instant customer participation.
Instant Data Capture
A beautiful, fast pop-up that safely saves names and verified phone numbers.
Margin Protection Rules
Built-in locks that require a minimum spend before a coupon can be redeemed.
Live Coupon Counter Verifier
Quick register checking tools that securely mark prizes as used.
Owned Customer CRM
A secure digital dashboard where the brand manages their list without middlemen.
The campaign created an asset, not just a moment.
These outcomes turned a one-time activation into a repeatable retention engine that could keep working after the first visit.
Repeatable guest growth
The brand now had a repeatable way to turn foot traffic into loyal guests.
Smarter follow-up
Captured data could be used for smarter follow-up, segmentation, and future offers.
More memorable visits
The in-store experience felt more modern, memorable, and worth sharing.
Measurable retention
Gamification gave the marketing team a measurable retention lever instead of a one-off promotion.
Bring gamified customer retentionto your restaurant.
Design a guest experience that feels fun in the moment and keeps working after the visit ends.
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