Burger Bloc – DisruptingToronto's Smash Burger Market
Capturing the youth-focused dining segment through trending content and hyper-local conversion strategies.
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The Challenge
Burger Bloc aimed to compete with larger established chains in Toronto’s incredibly crowded fast-casual burger market. The primary challenge was cutting through the noise to reach Gen Z and millennial diners who demand authenticity and trendy dining experiences.
Competing against established global burger chains in Toronto. Attracting Gen Z and millennials with high visual expectations. Converting digital awareness into first-time physical store visits.
The Solution
Hyper-Local Meta Ads
Ran targeted ads within a strict 3km radius of store locations, showcasing the unique smash burger experience directly to high-intent diners in the immediate vicinity.
Ordering Ecosystem
Designed a brand-new website and mobile apps with custom ordering capabilities, fully integrated with DoorDash for a seamless "click-to-chew" experience.
Smart Retargeting
Implemented automated retargeting ads to re-engage digital visitors who browsed the menu but didn't order, drastically lowering the cost per acquisition.
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